Newer BlackBerry devices use the proprietary BlackBerry Messenger, also known as BBM, software for sending and receiving instant messages via BlackBerry PIN or barcode scan. BlackBerry messenger allows for instant messages to be sent internationally without the costs of regular text messaging. BlackBerry messenger also allows for display names, display pictures and personal messages, and deliver and read notifications. There is also the BlackBerry Alliance program of partners who work under contract with Research In Motion to create new BlackBerry applications. Typical applications include digital dictation, GPS tracking, CRM and expense management. On October 6, 2009 BlackBerry Messenger 5.0 was officially released, adding a whole new set of features, including bar code scanning to add contacts, profiles, sharing your location via GPS, and creating groups. The real advantage of BBM is that much like its internet based counter-parts, it also allows its users to connect to another user around the world.
Third-party software available for use on BlackBerry devices includes full-featured database management systems, which can be used to support customer relationship management clients and other applications that must manage large volumes of potentially complex data.
http://en.wikipedia.org/wiki/BlackBerry#BlackBerry_PIN
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